One of most important steps in launching a product
is educating the sales force and external sales channels on how
to sell and position the product to the customer. This includes
the briefing on how to ask qualifying questions to uncover sales
opportunities and to deal with objections.
We provide our product sales training with two
different options.
1. Sales Force Product Training
Your sales force is focused on selling your product
offering and their success depends on how well you communicate
the best way to sell. Sales Force Product Training is focused
on presenting key features, powerful competitive messages your
marketing positions and the process of qualifying opportunities.
We will create memorable, descriptive messages in easy to understand
language, supported by value propositions and problem solving
solutions uniquely sets your product apart from all others. We
will also leverage any current sales process that you currently
employ into the training.
2. Sales Channel Product Training
Your sales channel has other external factors
affecting their ability to sell. They usually sell your product
in addition to others. What is most important is to creating powerful
messages and compelling reasons for them to include your product
in the solutions they offer. These workshops are used to train
channel partners.
For both options, we produce an online and printed
training manual for delivery. We make both of these training programs
available over the web via a web cast. We can use your existing
relationship or leverage our partnership with WebEx®. As an
additional option, we are able to leverage our interactive demo
service to deliver the training in other formats.
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