Columbia, MD - November 5, 2001 - AppSolve, Inc. today announced
the creation of a breakthrough strategic process that enables
the rapid, efficient delivery of product marketing programs for
technology based products in the hi-tech, financial, travel and
consumer retail market segments. AppSolve demonstrated this breakthrough
process called IDL™ becoming the first industry service provider
to offer customers access to this type of sophisticated process
at lowered costs.
IDL™, which stands for ImagineIt™, DesignIt™ and LaunchIt™, overcomes the issues
of integrating the product management, product marketing and marketing
communications into a unified framework. By automatically segmenting
the task delivery into streams and unifying them into a single
project task, the process dramatically improves the efficiency
in delivering marketing programs to customers. This innovative
ability to 'stream' processes to the appropriate user in an organization
shortens time-to-market by sometimes 30%.
"Companies launching technology based products
have been presented significant with challenges to differentiate
themselves and demonstrate immediate value and return on investment.
AppSolve's process supports product marketing departments who
launch technology based products and services. This means that
the process will increase the rate of delivery of new products
and services, as well as the development of innovative and more
powerful marketing programs," said Steven Fisher, Managing Director,
AppSolve, Inc.
IDL™ for Product Marketing
AppSolve's breakthrough process for product marketing delivers:
- Faster go-to-market times: The mobile
user will witness faster application startup.
- Better staff and vendor utilization: IDL™
reduces staff time by only delivering the right tasks that are
actually required without compromising product marketing milestones.
About AppSolve
AppSolve is a leading consulting firm which provides product marketing and management services to the hi-tech, financial, travel and consumer retail
market segments. AppSolve's customer base includes Fortune
1000 corporations in hi-tech, financial services, travel and consumer
retail market segments. The company is based in Washington, DC
and San Francisco, CA.
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