Washington, DC. - April 1, 2002 - AppSolve, Inc., a leading product
marketing consulting firm, today announced the addition of industry
veteran, Stephan Rothschild, as General Manager, Eastern Region.
Rothschild joins AppSolve with more than 25 years of technology,
marketing and operations experience in both privately and publicly
held companies. He brings broad expertise in product marketing
and analytical CRM, having built and managed many professional
services firms throughout his career.
"Adding a seasoned manager like Steve to our
management team is a critical next step in our growth," said Steven
Fisher, Managing Director of AppSolve. "His proven track record
building solid businesses for high-growth professional service
companies will be a tremendous asset to AppSolve and will help
further establish our market leadership."
He is currently responsible for heading up the
East Coast and European operations of AppSolve. This includes
oversight on all AppSolve consulting engagements and participation
where project management and product management skills are required.
Additionally, his role makes him responsible for locating and
qualifying new business and establishing strategic partnerships
with key solution providers.
Rothschild has a wealth of experience in technology,
product marketing and operations management. Previously, Rothschild
worked at Sybase, Inc as heading up their specialty practices
group expanding partnerships in the Enterprise Portal, Data Warehousing
and Financial Services areas. Rothschild' career includes pivotal
roles as a leader for several Fortune 500 companies including
NCR and IBM.
The analytical CRM market is projected to exceed
$5 billion in 2005 and AppSolve is poised to capture significant
market share with its patent pending process and technology. Industry
leaders such as Sybase, VISA USA, and Viador depend on AppSolve
for Analytical CRM and product marketing and are taking advantage
of its measurable benefits including reduced overhead costs and
faster time-to-market.
"AppSolve has an extremely exciting market opportunity
and is positioned well for success," said Rothschild. "The company
has proven that its Analytical CRM platform and product marketing
services provide tremendous cost-savings and ROI benefits to a
multitude of industries. With a seasoned team in place, a truly
compelling technology, and an impressive customer base, I am looking
forward to contributing my efforts to manage AppSolve's growth."
About AppSolve
AppSolve is a leading consulting firm which provides product marketing and management services to the hi-tech, financial, travel and consumer retail
market segments. AppSolve's customer base includes Fortune
1000 corporations in hi-tech, financial services, travel and consumer
retail market segments. The company is based in Washington, DC
and San Francisco, CA.
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