·
Acted as inside marketing manager, which included activities
such as outside agency selection and coordination, creation
of related press collateral (reviewer's guide, product data
sheet, company backgrounder, subscriber success stories,
and other materials).
·
Conducted a research project to gather statistics from web
and print sources across the globe on CRM ROI and the value
of using CRM and an Enterprise Database.
·
Designed and implemented a high-touch one-to-one survey
on CRM product solution need so client provides extensive
data for sales staff visits.
·
Created campaign that created a free pilot project to get
full project software licenses and professional services
revenues.
|
