Sales Training for Wireless Internet Service Provider

Vertical Market High Technology
Target Audience Sales Team and Resellers
Client Challenge · The initial release of the 802.11b wireless platform is designed to be sold directly to airports and hotels; and to be resold by local cafes and restaurants to draw in customers and create a network of locations for wireless broadband access.

· Because the skills and time schedules of internal sales staff and local service resellers do not match in any way, there must be a way to deliver training on how to sell and promote the product offering.

Solution Provide an online sales training course that reviews the product and surrounding technology for the rapidly growing sales force and reseller network.

Provide the courses, as on-demand, so the sales team and resellers can review it at will.

Create modules reviewing 802.11b wireless technology, the product offering, and using media kit to resell the service

Tactical Deployment

· Identify elements and key delivery messages for each training module

· Create training module outlines

· Design and create graphics for modules

· Write training course script and hire voice over team to present the core training material.

· Present initial training course and record moderator script.

Key Deliverables · On-line Sales Training Course
Results Customer now possesses the capability to train sales staff and new channel resellers on the product offering regardless of time or place.

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