Competitive Intelligence Report for Major Insurance Provider
Vertical
Market
Banking and Finance
Target
Audience
CEO, CFO, CIO, CTO, IT Managers
Client
Challenge
· Need to have a thorough understanding of its competition
to assist in developing new web-based service
·
Lack of resources internally to perform in-depth study of
competitor pricing, messaging, and product differentiation
·
Validate customer need for service to produce business case
Solution
Provided the client with a thorough understanding of its competition
to assist in developing the next version of its product.
In addition,
create business presentations that demonstrate the product
solution and ask information gathering questions to create
ROI solution
Tactical
Deployment
·
Evaluated competitor sales distribution channels
·
Evaluated competitor product pricing
·
Evaluated competitor product differentiation
·
Evaluated competitor market segmentation
·
Evaluated competitor messaging strategy
Key
Deliverables
· Business Case Viability Report
·
Competitive Intelligence Report
Results
Customer completed the build of the web-based platform and
launched the service to great success. Has generated leads
which have converted into customers that generated $20 million
in additional revenue.
