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CASE STUDIES

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Sales Strategy and Launch Plan for Travel e-Commerce web site

Vertical Market		Travel
Target Audience		Travel Planners, Corporate Travel Managers and Individual Travelers
Client Challenge		· Launch e-Commerce site to compliment their existing travel business · Allow current customers to personalize and perform self-service with the travel agent still a phone call away · To prevent customer from using other travel sites by creating another channel of information and differentiating through the level of customer service.
Solution		Created a product plan that outlined all requirements to create an e-Commerce web site that fit their market niche.
Tactical Deployment		· Creation of the launch requirements document. · Creation of the launch plan of record, a 6 month schedule · Competitive analysis, including hands-on evaluation of major competition as well as paper and electronic research, creation of competitive matrixes. · Creation of sales strategy
Key Deliverables		· Launch Plan · Sales Plan
Results		Customer has increased revenues 50% due to the launch of the web site. Its operational costs (staff, hardware) have gone down 30% because many questions and inquiries are answered via the web site.