| Vertical
Market |
 |
Banking and Finance
|
| Target
Audience |
|
· Bank sales staff who call on company prospects -
finance managers, accounting managers, purchase or travel
managers -- and have to explain new Visa/Bank services.
·
Marketing staffs that attend trade shows.
·
Customers who request more information from their bank
|
| Client
Challenge |
|
· Provide interactive solution selling presentation
that allows a customer to immediately identify how product
will add immediate value to their business. ·
Increase knowledge and awareness of the product to acquire
new middle market and small business customers.
·
Ability to incorporate all necessary sales materials and
tools for stakeholders in one easy to use tool for mass
distribution.
·
Avoid time spent introducing and selling to non-critical
influencers while achieving maximum reach to all stakeholders
in a client's organization
|
| Solution |
|
Created a interactive solution selling demo to demonstrate
the value proposition and features of the banking product.
Utilized a format
that had crossover functionality for use on the web site,
CD-ROM and at tradeshows.
Created a framework
so banks could customize and privately brand offering
|
| Tactical
Deployment |
|
·
Developed graphical interface and flash animation
·
Worked closely with product team to create voiceover script
·
Managed voiceover process
·
Created CD-ROM artwork and pressing for distribution
|
| Key
Deliverables |
|
· Interactive Product Sales Presentation |
| Results |
|
Customer now possesses capability to market product in every
digital format and distribute to member banks for low cost
private branding. |
