CASE STUDIES

CASE STUDIES + INDUSTRY SOLUTIONS + CLIENT/INDUSTRY LIST

 

Product Sales Toolkit for Enterprise Database Company

Vertical Market High Technology
Target Audience Internal Sales Force
Client Challenge · Providing the sales force with the materials to sell their new Enterprise Database product.

· Articulate the business reasons for implementing an enterprise database even though most customers consider it a commodity product

· Educate a sales force whose technical knowledge and sales skills range from novice to advanced

· Providing the sales force with the materials to sell their new Enterprise Database product.

· Articulate the business reasons for implementing an enterprise database even though most customers consider it a commodity product

· Educate a sales force whose technical knowledge and sales skills range from novice to advanced
Solution Created a sales toolkit that provides the training materials, customer facing marketing material and proposal creation tools. of a High Availability initiative for various solution combinations and vertical market drivers.

In addition, create business presentations that demonstrate the product solution and ask information gathering questions to create ROI solution.
Tactical Deployment

· Create sales playbook for new product release

· Created customized ROI model to determine business improvement by utilizing the customer's enterprise database

· Create business presentations for use with CXO and Technical audiences.

· Create a white paper that outlines the use of an Enterprise Database to improve a business.
Key Deliverables · Business Improvement assessment and ROI model for Enterprise Databases

· White paper: Improving your business using an Enterprise Database

· Selling Guide: Selling Enterprise Databases utilizing the Business Improvement Model (BIM)

· Corporate and Product Collateral: Improving your business using an Enterprise Database
Results Customer's sales force has increased sales by 15% using these techniques.

BACK

CONTACT